PORTFOLIO · MMXXVI
Ritzie
Williams
Product & UX designer — fifteen years translating ambiguity into products that ship.
Selected Work
On Me

I design products that behave like they mean it.
Fifteen years across consumer SaaS, global systems, and emerging AI. I lead and design products that connect user intent, business outcomes, and real-world behavior. Previously, I led design at Herbalife, building operational platforms used in the real world, and drove conversion-focused experiences at BOLD / Resume-Now. My work focuses on three questions:
What is this actually for? Who decides? And how do we know it worked?
15+
Years Designing
$1B+
transactions
5%+
conversion lift
Kind Words
"Ritzie's a true star of the organization! A fierce talent, strategic thinker."
Director, Product Management
"Ritzie demonstrates a new dimension of Leadership skill, support and empathy."
UX Researcher
"He is always ready to engage in lively debate and I am better because of it."
Manager, UX Design



