About · Ritzie James Williams
About
Ritzie.
Multidisciplinary designer, fifteen years finding the question nobody thought to ask — then building the answer.
I start with the question nobody thought to ask.
Fifteen years exploring the edges of product design — from speculative concepts to global systems to AI interfaces that don't have a playbook yet. I led design at Herbalife across 90 markets, drove a 431% revenue increase at BOLD, and I'm currently shaping 0→1 AI products at ChapterIt and Cloudhands. The throughline: I push past the obvious answer to find the one that changes how the team thinks.
Based
Los Angeles, CA
Experience
15+ years
Specialty
Product & UX Design · AI-native interfaces · 0→1
Currently
ChapterIt
Experience
2011 — 2026
2026 - Pres
Founding Product Designer — ChapterIt
2025 - 2026
Head of Design — Cloudhands.ai
2025
Lead Product Designer — Sony Pictures Entertainment
2023 - 2025
Sr. Manager of UX Design — BOLD / Resume-Now
2022 - 2023
Head of Design — FilmTrack
2021 - 2022
Manager, User Experience Design — Herbalife Nutrition
2020 - 2021
Sr. UX Designer — Kaiser Permanente
2019 - 2020
Sr. UX Designer — NFL
2017 - 2020
Sr. UX Designer, Lead — Herbalife Nutrition
Capabilities
What I Bring
UX & Research
Interaction design, user research, usability testing, journey mapping, persona development, information architecture, accessibility.
Product & Strategy
Product management, business strategy, roadmap planning, RICE prioritization, team management, cross-functional leadership.
Craft & Systems
Visual design, design systems, branding, digital marketing, front-end development, AI interface design, 0→1 products.
Design
Figma · FigJam · Framer · Principle · Adobe CC · Sketch · InVision
AI Tools
Claude · ChatGPT · Midjourney · Runway ML · Pika · ElevenLabs · Cursor · Sora
Research
Maze · Dovetail · UserTesting · Hotjar · FullStory · Optimal Workshop
PM & Ops
ClickUp · Jira · Linear · Notion · Confluence · Miro
Code
HTML · CSS · JavaScript · React · Git
Core Values
What Drives Me
Growth
Constantly evolving.
As a designer, leader, and person. Comfort is the enemy of craft. Every project is an opportunity to learn something that changes how I see the next one.
Integrity
Transparent, accountable.
Work that speaks for itself. Leadership that owns its mistakes. Relationships built on honesty, not performance.
Hard Work
No shortcuts, no excuses.
Dedication is the baseline. The quality of the work is a direct reflection of the effort behind it.
Determination
Through the obstacles.
Resilience isn't a trait — it's a practice. The path to great work runs through every point where most people would have stopped.
Ambition
Build something that matters.
Not just for the résumé. For the people who will use it, the teams who will build it, and the world that will be slightly better because of it.